War Child UK | I Am Not a Robot

War Child UK approached me to create a film for their awareness campaign, Reclaiming Dreams. The aim of the film was to raise awareness of mental health and psychosocial support urgently needed to help children displaced by war. The film depicts a young girl, trapped inside a robot suit that makes it impossible for her to communicate with others until she begins to feel safe again.

The film was a runaway success, receiving millions of views and being shared by celebrities such as MARINA (whose music inspired the film), Sam Smith and Sir Paul McCartney. The robot suit was adopted as a mascot by War Child UK and has so far made appearances in schools, BRITs Week and London Fashion Week (see below). Most importantly, the film was screened in the Houses of Parliament and played a key part in influencing the UK Government to directly fund an 18-month War Child programme on mental health and psychosocial support in the Central African Republic.

credits
agency | Raw London
writer, producer, director, editor | Tom Paul Martin
director of photography | Lee Jones
associate producer | Samantha Vanderbeek
colour | WASH Studios

 awards

The film has received numerous awards, including:

• Gold for Fundraising, Non-profit at Cannes Corporate Media & TV Awards

• Gold for Best Creative Content Idea Using Video at The Drum Content Awards

• Gold for Best Video Campaign at The Drum Social Purpose Awards

• Gold for Excellence in Charity at EVCOM Industry Awards

• Gold for Most Effective Video Content at EVCOM Industry Awards

• Gold for Best Social Media Campaign at The Major Players Awards

• People's Choice for Short Form (Branded) at The Lovies

• Silver for Short Form (Branded) at The Lovies

• Silver at the Charity Film Awards

• Finalist, Best Branded Content Campaign at The Content Marketing Awards