Great Ormond Street Hospital Charity
Every Moment Matters
Last Christmas, seriously ill children at Great Ormond Street Hospital (GOSH) were too unwell to go home. We needed to raise vital funds to help give them the best childhood possible. So we captured real moments inside GOSH at Christmas to make an unforgettable advert.
The film led GOSH Charity’s 2025 Christmas appeal across digital, TV, OOH and radio. Overall, the charity generated 14% more income and 38% more responses than during 2024’s appeal, increasing support for seriously ill children at Christmas.
Director and Editor | Tom Paul Martin
Senior Producer | Steph Baxter
Director of Photography | Kieran Carruthers
Assistant Producer | Chloe Townsend Williams
Executive Producer | Charlotte Young
Grade | WASH
credits
writer, director, editor | Tom Paul Martin
cast | Imran Adams, Rory Fleck-Byrne
director of photography | Carl Pollard
music by | Daisy Coole and Tom Nettleship as Two Twenty Two
cello | Charlotte Raven
flute | Daisy Coole
associate producer | James Page
first assistant director | Gav Mukerji
production manager | Isabel Stueble-Johnson
production assistant | Ethan Judd
makeup and hair | Hanni Wellian
production designer | Ella Wilbraham
first assistant art director | Marta Stok
first assistant camera | Joe Preston
second assistant camera | Morgan Quashie
gaffer | Tupac Carroll
spark | Jai Chayne
sound recordist | Will Rowe
equipment provided by | Procam
equipment manager | Danielle Wiltshire
costume designer | Robert Allsopp
location provided by | Locality
location manager | Lily Komesu
VFX | Tom Paul Martin
colour | Chris Bell, WASH Studios
sound mixing | Dan Pugsley, Cassini Sound
creative consultants | Natalie Bamunuwatte, Hamza Jeetooa, Colin Waitt